Content strategy is the web’s hottest new thing. But where did it come from? Why does it matter? And what does the content renaissance mean for you? This brief. Erin Kissane is a content strategist and editor based in New York City and Portland, Oregon. She currently leads projects for content strategy. A note from the editors: We are delighted to present an excerpt of The Elements of Content Strategy by Erin Kissane (A Book Apart, ).

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For me, one of the biggest takeaways is that I need to learn more about editorial work if I want to pitch in as a content strategist as needed. The 3 Major Functions of Content Strategy First, strategists have to evaluate the situation, through user research, speaking to stakeholders to define the project, getting baseline stats, etc.

Book Review: Elements of Content Strategy, by Erin Kissane | I’d Rather Be Writing

This book is not for people working in this field for more than a year or so. It makes things run faster and smoother. Content strategy is a discipline that stems from a family of fields including marketing, editorial, and curation, and requires analytical, organizational, and strategj skills to successfully execute. Quotes from The Elements of C It’s a straight forward read that doesn’t try to sell anything, and doesn’t claim to do anything that it doesn’t.

Be the first to ask a srrategy about The Elements of Content Strategy. Sadly, this is absent, at least in any real way from this book as well.

The Elements of Content Strategy by Erin Kissane

It took me two hours to read. UX, marketing, editing and tech comm professionals. This is a must-read for anyone who works in, on, or around the web. Jun 02, pri rated it really liked it Shelves: Of conttent actually implementing content strategy may take months or years.


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The third installment, by Erin Kissane, delivers. Luckily it is kisssane a long book. It’s a well-written, easy-to-follow handbook that should occupy a space on the shelf of every person who manages content.

I can see that, if web writing weren’t your immediate objective, the writing might be a little dry. To see what your friends thought of this book, please sign up.

The Elements of Content Strategy

White’s handbook on The Elements of Style, which is also a brief book. Jun 17, Dana rated it really liked it. It has 3 sections: For them, there’s really nothing new to learn. Paperback88 pages.

This makes me wonder whether the role simply hasn’t caught on yet over here. But for those who have been in the field for some time, this may not be of much use syrategy them. It really takes a long time to produce content. No trivia or quizzes yet.

My friend noted that playing both roles — content creator and content strategist — eventually burned him out.

Doing an inventory or in case of massive sites, audit of the webpages, including Page Title, URL, Date published, Date updated, content type, content owner, is critical to understanding what the scope of the project is. This does include web copy, blogs, videos, white papers and especially “help” This is ultimately a little tough. Other th While I did find this book to be interesting and helpful as regards my own content-based client work, large parts of it feel a lot more like a career guide to content strategy.

There appears, as far as I can tell, some universal edict that content means – web articles, or some iteration there-of. Keep current with the latest trends in technical communication by subscribing to the I’d Rather Be Writing newsletter.


cntent The answer to the discussion about who is and who isn’t a content strategist can be answered by simply looking at the typical deliverables a content strategist creates.

Some things this books says are: In about 75 pages, she lays out the principles of content strategy, traces its origins, and then outlines her methodology for doing content strategy.

I read an advanced copy, so I’ve been planning to purchase one for a friend or peer in order to support the good folks at A Book Apart. Despite all this the book is well written, welcoming, and one can find nuggets to take with them.

If you have no idea what content strategy is, then this book will be a bit over your head. Second chapter is ok, but doesn’t really bring the material together that well.

A compelling read for both experienced content strategists and those making the transition from other fields. Content, then, becomes the connection between a business and its potential customers.

For now, I have kjssane own little content strategy projects I’m trying to tackle. Then they have to design, whether its a comms strategy, a revision to the website, a system for managing video content or growing a blog.

It does it exactly what it says: Take an hour or two on a weekend and read it all in one sitting. Before you can improve something, you have to know where it stands. In order to create compelling kisssne one needs to both remain consistent in formatting and grammar, and also write persuasively.