ATTITUDINAL EFFECTS OF MERE EXPOSURE1. ROBERT B. ZAJONC. University of Michigan. The hypothesis is offered that mere repeated exposure of the. Zajonc, R.B. () Attitudinal Effects of Mere Exposure. Journal of Personality and Social Psychology, 9, has been. Zajonc, R.B. () Attitudinal Effects of Mere Exposure. Journal of Personality and Social Psychology, 9,

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Enroll in Social Psychology: According to the classic Capital Assets Pricing Model CAPMwe would expect to receive a positive correlation between risk and return of financial assets. Zajonc conducted four experiments, each of which provided overwhelming to strong support for the hypothesis that mere repeated exposure of an individual to a stimulus object enhances his or her attitude toward it. Moreover, given that finance education did not prevent the bias among students with background in quantitative analysis, it is reasonable to assume that other agents without this background would have more difficulties to apply the principles of investments under uncertainty.

Journal of Personality and Social Psychology, 9, Finance education reduced the bias, but did not prevent it.

Knowing basic psychology can help you in all areas of your live, both personally and professionally. This idea explains attachments to both animate and inanimate objects, meer why sometimes it is hard to throw things away. The results show that in the teaching of Economics, there should be a balance between providing a coherent theoretical framework together with behavioral aspects.

Eleven out of twelve times, the character was liked better when it was in the high frequency category. At what point does exposure not help with positive feeling? This is a FREE course that will take only about 20 minutes. When choosing a particular alternative from a number of financial assets, exposhre is an important feature.


The mere exposure effect is an example of how irrational we can be.

Mere Exposure Effect

This type of thinking is biased, as it is both irrational and contradicts the classical theory of finance. Fear not; this same irrational bias that has caused you to form attachments to things you no longer have also works to irrationally help you form new attachments!

Some of the subjects were asked to judge the return and risk ratings before learning about the CAPM in class; the others were asked after studying the CAPM material. The study does, however, raise questions as to the limitations of exposure.

Bo Bennett teaches both the Introduction to Psychology and Social Psychology courses to adult students, all around the world. Modern EconomyVol. The aim of this study is to examine how this bias is affected by studying the CAPM in Finance entry courses. For example, in experiment 3, subjects were shown nonsense symbols that resembled Chinese characters.

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Bennett is available for interviews and public speaking events. The subjects were then asked to rate how they felt about each character.

Does it matter what the intervals are of the exposure? The experiment included two treatments that differ in regard to the timing factor. In no way does mere exposure mean that something is more zaojnc or deserving of positive feelings. Have a podcast or know someone who does? This is a college-level course designed to introduce students to the field social psychology, helping ecposure better understand why and how the way we feel, behave, and think is is largely a result of our social worlds.


Does this work in all situations? Assessing Racial Preferences in Movies: An experiment was conducted in which each subject made both risk judgments and return judgments in regard to 25 domestic stocks chosen randomly from the Tel Aviv stock index. This is a full college-level course.

Scientific Research An Academic Publisher. According to this heuristic, the investor forms her attitude about the asset in the first stage, and then links all of her subsequent judgments to this attitude.

Journal of Personality and Social Psychology9 2, Pt. Although both course options are self-paced, you can choose from self-evaluated and instructor-evaluated options. A good financial asset zaajonc a high expected return and is considered low-risk, and vice versa. Each character was shown from 0—25 times. The mere exposure effect is well established at this point.

Want to Understand the Mind and Other People? Contact him directly here. Earn your certificates today! One explanation for this bias is the affect heuristic. Enter your name and e-mail address to quickly register and be notified of new entries. Putting on a conference? Earn your certificate and save lives! Attitudinal effects of mere exposure.